In city of Lord Krishna, Mathura, across the river Yamuna, there is ancient temple of Goddess Lakshmi. The temple area is known as Belwan. Belwan is known as land of penance of Goddess Lakshmi.
According to Hindu mythology Goddess Lakshmi started penancing in Belwan to please Lord Krishna. Many Gopis were privileged to dance with Lord Krishna in Vrindavan. Goddess Lakshmi was denied entry to join troop of Gopis to dance with Lord Krishna.
Later Goddess Lakshmi was consoled by Lord Krishna. Lord Krishna explained that these Gopis have penanced for thousands of year to get this opportunity to dance with me. After this, Goddess Lakshmi started penancing to please Lord Krishna. The deity of Shree Lakshmi faces Vrindavan with folded hands in worship of Lord Krishna.
Every year in the month of Paush (as per North Indian Calendar), devotees visit Belwan on each Thursday to seek blessing of Shri Lakshmi. On all Thursdays in month of Puash, grand Mela is organized in Belwan.
In 2013, dates to visit Belwan are 3rd, 10th, 17th and 24th of January.